Final Video

This is the video that we created. Please ensure this is watched in HD (1080p) for best results.

Q4 - Evaluation - How did you use media technologies in the construction and research, planning and evaluation stages?

Below is my response to Q4 of my media evaluation.

Q3 Additional Post

Feedback

When collecting audience feedback we also gained additional research from a collaboration of a media group from another school. This was an extremely good use of research that we collected as it meant that our music videos would be seen from a completely different view and context. The school that we actually used for this feedback is Haggerston in Hackney, East London. By using this school who we had never met before it meant that we again received feedback from an audience at a similar age to use as well as our target audience.
As we did not have any contact with the people in the video, the music video was decontexualised meaning we were able to see if they understood the narrative of the clip they viewed, however due to certain time constrains not all videos were videos were viewed fully meaning that not all narratives would be obvious.

The feedback we received can be seen at around 14 minutes using the link to the video below and entering the password.
https://vimeo.com/125346494
Password: media

The main comment that was recognised from this piece of research was our choice of costume. This was because the costume we decided to use was kept the same throughout the whole video, meaning some sections could become 'boring'. Suggestions on ways to improve this were to use more costumes throughout the video to make it more visually interesting. As a group we do agree that this feedback is fair and correct and could have been prevented providing we had planned our production more however we are able to learn from these mistakes and comments recieved to ensure that our music video if completed again would be even better.

Q3 - Evaluation - What have you learned from your audience feedback?

Question 3 - What have you learnt from your audience feedback?

Our target audience - our main target audience that we were looking at aiming our music video at where people aged 13-19. This is because we are currently in this age range and feel that our age range stated is the main audience for the pop genre. As mentioned before the main ways we tried to attract this target audience was by following the typical conventions already found in pop videos as this already works and by using a star who is in this target age. Therefore by doing this, people many feel more connected to the video.  

Throughout the whole video creation project we have actively looked at ways of improving our product. One way that we did this was by audience research.

During the production process while we were creating the music video we received constructive feedback from our target audience of teenagers within our media group. As these were the people that would watch the music video once released, we listened to their opinions and changed thing accordingly such as if a shot was on for too long or if I certain shot didn't work in that place. This also allowed us to produce a much better product as we were able to respond quickly to this and change things accordingly and if we didn't understand certain sections they mentioned we could ask further questions, one section where this can be seen is when some people recommended we changed some points but we had limited footage that was actually suitable to use so we had plan when we could re film. However one problem with this was as the music video was not finished feedback that could be given was limited.

Once the final product was created this is where most of our feedback that was gained was received. We mainly did this through a questionnaire that was created on survey monkey that was given out to our media group who watched the final music video, this was to used to find out how well our product fit in with the typical conventions that we tried to include as well as providing us with strengths and weaknesses from a different viewpoint. The whole survey that we created can be seen by clicking the link below:

https://www.surveymonkey.com/s/L8LM9MG

From the creation of this survey it allowed us to correct any small editing mistakes that this audience pointed out to us making more improvements to the final product. From the survey we discovered that the music video was easy to recognise as being within the ‘pop’ genre as all people who responded mentioned this. From this task we discovered how important audience feedback is as they must be happy with the end product or they won't watch the video.

What we could do better next time? What have we learnt? Improvements?

• One main point that we learnt from asking our target audience about the weaknesses within the product was the lack of different shots and how some shots were repeated possibly leading to the video becoming repetitive by the end. To improve this next time we would ensure that more shots were filmed in different locations and extra footage was filmed so we could take the very best of the footage. We did not realsie the amount of repetative shots on this music video because of our planning during the production. We simply did not have the large amount of shots because we only managed to storyboard hald of the music video due to time constraints we faced. We also had problems trying to get the whole group together at one time including the actor that we had used due to other commitments we all had. This caused problems again as we simply could not get to all of group together to film in different locations.
• Most used shots in the music video can be seen in the gif below:

• Another point that was picked up by our focus group was the lip syncing that we used did not always match up with the clips that we used, this could be that the actor we used was out of time or that we simply did not line some clips up properly. To prevent this from happening if done again we would ensure we spent more time on this.  
• And my final improvement that I would do if completing the task again would be having more audience feedback both at the end of the task as well as during the production process to provide some ideas and improvements. This was not completed again the first time due to time restraints that were placed for us to follow as well as other pressures from other subject deadlines meaning that we simply did niot have enough time.

Here are a few examples of the survey responses:

Q2 - Evaluation - How effective is the combination of your main product and ancillary tasks?

Question 2- How effective is The Combination of your main product and ANCILLARY product?  | Create infographics

Q1 - Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Website

Below is the link to the website that I have created for our singer 'Cheryl'. This includes a homepage including links to Gallery, News, Upcoming Events and a shopping page.
http://lovattconnor.wix.com/cheryl